successFlaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success. Dale Carnegie You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which ‘clicks.’ The idea of capitalism is not just success but also the failure that allows success to happen. I remember one day sitting at the pool and suddenly the tears were streaming down my cheeks. Why was I so unhappy? I had success. I had security. But it wasn’t enough. I was exploding inside. Everything I have, my career, my success, my family, I owe to America. The secret of success in life is for a man to be ready for his opportunity when it comes. Creative risk taking is essential to success in any goal where the stakes are high. Thoughtless risks are destructive, of course, but perhaps even more wasteful is thoughtless caution which prompts inaction and promotes failure to seize opportunity. King Louis Philippe once said to me that he attributed the great success of the British nation in political life to their talking politics after dinner. In order that people may be happy in their work, these three things are needed: They must be fit for it. They must not do too much of it. And they must have a sense of success in it. If we get our self-esteem from superficial places, from our popularity, appearance, business success, financial situation, health, any of these, we will be disappointed, because no one can guarantee that we’ll have them tomorrow.