successLife affords no higher pleasure than that of surmounting difficulties, passing from one step of success to another, forming new wishes and seeing them gratified. Samuel Johnson No man can be a failure if he thinks he’s a success If he thinks he is a winner, then he is. The idea of capitalism is not just success but also the failure that allows success to happen. You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which ‘clicks.’ Everything I have, my career, my success, my family, I owe to America. I remember one day sitting at the pool and suddenly the tears were streaming down my cheeks. Why was I so unhappy? I had success. I had security. But it wasn’t enough. I was exploding inside. Creative risk taking is essential to success in any goal where the stakes are high. Thoughtless risks are destructive, of course, but perhaps even more wasteful is thoughtless caution which prompts inaction and promotes failure to seize opportunity. The secret of success in life is for a man to be ready for his opportunity when it comes. In order that people may be happy in their work, these three things are needed: They must be fit for it. They must not do too much of it. And they must have a sense of success in it. King Louis Philippe once said to me that he attributed the great success of the British nation in political life to their talking politics after dinner.