successSuccess seems to be largely a matter of hanging on after others have let go. William Feather No man can be a failure if he thinks he’s a success If he thinks he is a winner, then he is. Humor has bailed me out of more tight situations than I can think of. If you go with your instincts and keep your humor, creativity follows. With luck, success comes, too. The Lord gave us two ends – one to sit on and the other to think with. Success depends on which one we use the most. You will be a failure, until you impress the subconscious with the conviction you are a success. This is done by making an affirmation which ‘clicks.’ The idea of capitalism is not just success but also the failure that allows success to happen. I remember one day sitting at the pool and suddenly the tears were streaming down my cheeks. Why was I so unhappy? I had success. I had security. But it wasn’t enough. I was exploding inside. Everything I have, my career, my success, my family, I owe to America. The secret of success in life is for a man to be ready for his opportunity when it comes. Creative risk taking is essential to success in any goal where the stakes are high. Thoughtless risks are destructive, of course, but perhaps even more wasteful is thoughtless caution which prompts inaction and promotes failure to seize opportunity.